Alice In Wonderland – Irregular Choice Collection is now LIVE!

The magical world of Irregular Choice was created in 1999 as a reason to stand out from the crowd. Indeed the brand doesn’t listen to what’s happening in the fashion industry or what another brand may be doing. This is what makes Irregular Choice designs completely unique and truthful.


From today they are happy to present the NEW collection of Alice In Wonderland!

“We’re all mad here!” –The Mad Hatter


In 38 Bond Street in Brighton there is this amazing shop and the lovely staff is waiting for you…


…everyone dress up in their best outfit to celebrate the arrival of the new collection today.



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