Police up and down the country are getting into the festive spirit with a timely warning against drink and drug driving.
The Christmas crackdown on irresponsible drivers has seen many forces release hard-hitting videos to illustrate the deadly consequences.
Forces across England and Wales started a month of ‘intelligence-led’ operations today to target motorists getting behind the wheel under the influence.
During last year’s Christmas campaign, police stopped more than 100,000 vehicles, and 5,698 breath tests were either positive, failed or refused.
Derbyshire Constabulary launched their annual campaign with a video using children’s toys and the voice of youngsters to recreate a crash caused by a drink driver.
The footage hits home the reality of the people left to pick up the pieces after a tragic accident.
West Midlands Police were more full-on with their video targeting ‘morning after’ drink drivers.
The force created a 360-degree virtual reality video showing a passenger hurtle through the windscreen after a crash.
As paramedics scramble to save the seriously injured passenger, another is cut free from the car and the driver is arrested.
National Police Chiefs’ Council lead for roads policing, Chief Constable Anthony Bangham said every year officers deal with the effects of drink driving on families at Christmas.
He said: ‘Yet thousands of people still get behind the wheel after drinking or taking drugs, so this year we are supporting forces who want to tell the personal stories of lives lost and families torn apart.
‘Our recent operations have shown higher rates of detection for drugs and alcohol than in recent years, which means the scale of the problem is still a real concern.’
He added: ‘Even a small amount of alcohol or drugs in your system can affect your ability to drive safely. Don’t let your friends and family pay the price.’
There will be an extra police presence in Brighton over the Christmas period as increases in dangerous drink-driving are expected.