But it’s not all doom and gloom. The Brighton and Hove City Council works with Sussex Safer Roads Partnership who run the COSTS – Company Operator Safer Transport Scheme – project to give you the tools you need to reduce the road risk faced by your employees.

Through the Sussex Safer Roads Partnership website you can gain a better understanding of the risks and legal requirements that you face as a company owner, and what steps you can take to reduce those risks.

Love To Ride UK are giving away a prize a day throughout December in an attempt to get more people cycling in Brighton & Hove, but an increase in cyclists on the road needs a subsequent increase in safety and awareness. Many of our roads are not properly designed to be shared by different types of traffic, and the particular dangers of certain carriageways and junctions are unknown to many who take to the roads.

via: Matty Ring (flickr)

via: Matty Ring (flickr)

Exchanging Places Events are aimed at raising awareness relating to, and illustrating blind spots and vehicle workload to cyclists, and are a joint venture between the police, our road safety team, HGV businesses and bus companies. (Day Aggregates/Stagecoach/B&H buses/East Sussex Fire & Rescue Service). Together they’re showing cyclists how they can or can’t be seen from bus drivers’ points of view.

Exchanging Places events are often combined with a week of enforcement beforehand, encouraging cyclists and other road users to minimise their risk on the roads.  Cyclists can sit in the driver’s seat of a  bus or truck and discuss with experienced drivers each others point of view.

Limited supplies of high-vis jackets/rucksack covers for cyclists and blindspot mirrors for drivers are sometimes available.  Just turn up to the event on Friday 8th December on New Rd (11am-3pm) and find out how to best position yourself for safety around large vehicles.

via: neate photos (flickr)

via: neate photos (flickr)