Earlier this month, Socks From Denmark offered Brightonians the once in a lifetime chance to model their funky footwear.
Now, the kindhearted startup company is running a charitable sock lottery which gives you the chance to bag £500 while helping the homeless.
The project is all about helping the estimated 4,000 people without homes in Brighton and Hove. For every entry into the competition, a pair of socks will be donated to a homeless person in the local area. As well as the cash prize, custom designed socks are also up for grabs.
Those sleeping rough are in need of socks more than any other item of clothing, according to a survey Socks From Denmark recently conducted in town.
Ellen Olesen, Socks From Denmark CEO, said: “After our successful model casting in Brighton, we are excited to bring our Socks Lottery. This directly helps the homeless community locally, and we would love for many people to get involved.”
“We are hoping the people of Brighton get behind this and show their support,” she added.
To enter, all you have to do is select your socks online before the draw on Thursday 3rd March 2017. You can do this by clicking here. It couldn’t be any simpler!