Marc Jacobs Celebrates His Icons in Spring Campaign

Question time! What do Bette Midler, Beth Ditto and her wife Kristin Ogata, transgender film icon Lana Wachowski and model Bella Hadid all have in common? No? No idea? They’re all starring in the new Marc Jacobs campaign of course!

Jacobs gradually unveiled the new faces of his campaign via Instagram (of course) writing: “This season’s ad campaign represents a series of connected events; a visual narrative. It is a personal diary of people who have and continue to inspire me and open my mind to different ways of seeing and thinking. The spectrum of individuals photographed in our Spring/Summer 2016 ad campaign represent a celebration of my America” and it appears that his America is one that is definitely worth celebrating.

The high end fashion designer also has said that his campaign was inspired by the Supreme Court ruling in favour of same-sex marriages. He told Business of Fashion “I began thinking about what my America was, but in a very loose way. I was overwhelmed by these feelings and the idea of equality”.

This isn’t the first time Beth Ditto has worked with Marc Jacobs, as she walked in his Spring 2016 runway show during New York Fashion Week last September. Jacobs’ decision to include Lana, the director of The Matrix, in his campaign was a no brainer after a speech she made after accepting the Human Rights Campaign’s Visibility Award. He said “she expressed thoughts and ideas that have filled my head and heart always but had never been so eloquently captured in language that was so tangible, intelligent, poignant and full of possibility. I found myself referencing Lana’s words in my daily life and sharing her speech with close friends”. Others in the campaign include models Adriana Lima and Joan Smalls as well as actresses Christina Ricci and Juliette Lewis. You can check out some of the images from the campaign below.

After listening to Sky Ferreira’s album NIGHT TIME, MY TIME on repeat for what was probably six weeks straight as we worked on the SS14 collection, Katie asked if Sky would walk for that same show…and so she did! The next season, she played our FW14 after party, we’ve since named a @marcbeauty eyeliner after her (Sky Liner), and I’m an avid “liker” of her @instagram. Seated beside Sky is our former intern, designer, Matty Bovan. I fell in love with Matty’s illustrations and asked him if he would collaborate with Amie Robertson to work on this iconic print (which he’s wearing)! At the top of the heap is Veronika Vilim and the sexy, smart and all around wonderful, Emily Ratajkowski. Katie first introduced me to Emily the day before Valentine’s last year and subsequently Emily appeared in our Fall/Winter 2015 ad campaign (also shot by David Sims). And a big thank you to Sora Choi, Jake Levy, Shelby Hayes, Karly Loyce and Jamie Bochert for being a part of this pile of beautiful people photographed by David Sims. Lastly, after 30 years of Stan Smiths, I’ve finally found a new staple-sneaker – our own Marc Jacobs running shoe (pictured here on Matty and Jake)! @skyferreira @babbym @emrata @jamiebochert @veronikavilim @karlyloyce @jaklevy @sola5532 @shelbyhayes14

A photo posted by Marc Jacobs (@themarcjacobs) on

 

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