Brighton ethical supermarket HiSbe are asking the public for help opening a second store at a former Tesco site in Kemptown.
HiSbe, which stands for How it Should be, says it is £20,000 away from the £85,000 it needs to fund the new supermarket and and is appealing to residents to offer their time, skills or money to launch.
Speaking to the Brighton and Hove Independent, Ruth Anslow, co-founder at hiSbe, said: “We are proud to announce that hiSbe is set to expand. Three years of operating our pilot store has helped prove that you can run a supermarket as a social enterprise, and put staff, suppliers and customers before profit.
“Two major social business funders are already lined up to provide match-fund of £105,000 raised, meaning £190,00 can be raised alongside the community support which will cover the costs of opening the second store.
“HiSbe’s pilot store launched in York Place in 2013, with the aim to make good, locally sourced and sustainable food more affordable.”
HiSbe say they aim to pay and charge fair prices for their goods, giving employees above the living wage and giving suppliers a “good deal”.
HiSbe avoids big brands, prioritising local products and working with suppliers and wholesalers who they say care about health, sustainability and trading fairly.