Bus shelters in Brighton and Hove to undergo city-wide transformation
Brighton and Hove’s bus shelters are receiving a digital restoration by replacing the fifty existing static advertising panels with digital advertising screens.
The Digital Shelter Project, in partnership between Brighton and Hove City Council and Out of Home media owner Clear Channel, aims to vastly improve the bus shelters, a vital part of the city’s transportation network.
Councillor Gill Mitchell, Chair of the Committee, said: “Brighton & Hove has the highest rate of bus use of any local authority outside of London and as part of the 20-year long Quality Bus Partnership with local operators, we have already introduced extensive bus priority measures.
This project is part of the council’s city-wide modernisation scheme, which seeks to improve the way they deliver services around Brighton and Hove.
Cncllr Mitchell also said the council are committed to improving the value and usefulness of the bus stop sites and they hope that the new bus shelters encourage more people to travel sustainably, helping to boost air quality in the city.
The improvements will reduce paper waste and vehicle emissions, as all Clear Channel bus shelters currently powered with electricity from renewable sources.
This will also lower the number of visits needed for each shelter throughout the duration of the two-year contract between the council and Clear Channel.
Will Ramage, Clear Channel’s Director of Portfolio said: “We will seek to further innovate and enhance the public infrastructure offering over the term of our partnership to continue making a difference in such a culturally, economically and socially diverse city.”
An additional ten bus shelters will be constructed in areas which are lacking as part of the project, providing more seating for passengers.