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Brighton Journal | 22nd November 2019

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Is making a website worth your time?

Is making a website worth your time?
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Over the last two decades, the Internet has given people the opportunity to express themselves, to make money and to share information about all sorts of things. Easy access to web hosting providers and content management systems has allowed for the creation of countless blogs, e-shops, news portal and affiliate sites.

The problem is that with so many websites out there, it seems like the era of information is starting to reach its saturation point. This can only translate to bad news for website owners relying on the clicks of their audiences in order to maintain an active online product.

Choosing your method of writing

Text compilation is not always easy. There is more to a casino promotional text than just a sentence saying: “visit MansionCasino.com for free spins” and there is more to a how-to guide that just saying “Here are the five steps to success”. It takes hours of writing and editing in order for an article to get to the point of being ready to publish. Writers needs to find ways to use the right tone of voice for the article and the appropriate context for their audiences. Additionally, if the article’s purpose is to inform, then all the information on that page needs to be on-topic and accurate.

Capitalising on information is difficult 

There are many success stories of people who made informational websites such as news sites or affiliate sites. That which sometimes starts as a hobby, ends up being a successful business. By using very little money and by spending a significant number of hours building and maintaining the website, many people have seen their investment pay off, through funds deriving from ads, promotional banners or articles. However, this is not the case for everyone, as not all investments are destined to succeed.

Understanding the nature of what you are writing about is a key factor for the longevity of your website. If for example a publisher were to create a bodybuilding website, they would need to be able to successfully compile articles that effectively inform fitness enthusiasts about the sport. Similarly, if one were to write financial news, then he or she would need to publish the correct information about any socioeconomic developments taking place around the world.

The cost of hosting and maintaining a website

Starting a website does not necessarily need to cost a lot of money. In the case of blogs or small websites, it can also be a hobby that does not need to cost at all. However, if a person decides to create a website with the intention of making it something that can potentially lead to profit, then a small investment is going to be required. The amount that a website owner will need, depends on the approach he or she will take in terms of hosting and structuring the website.

Many people decide to use their own servers in order to host their websites, while others use web hosting companies, which take care of a lot of the donkey work for a reasonable fee. As for the content management side of the equation, some people decide to write their own code while others decide to purchase pre-built and editable templates or plugins for WordPress, Drupal, Joomla and so on. Finally, there are those that look for all-in-one solutions for their websites. This means websites, which offer packages consisting of a web hosting plan, a domain name and a content management system.

So, is making a website really worth your time?

The evidence suggests that if you are willing to invest a small amount of money and a lot of time and dedication, the hard work will most likely pay off.

Have you got any tips on how to build and maintain a successful website? Let us know your tips and tricks in the comments below!

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