BLACKPINK’s ingenious Coachella 2023 collection turned me into BLINK

There was a 10-minute lull between the drone show and the start of Blackpink’s set, which for the moment seemed like a missed opportunity to pick up momentum, but by the time the video screens were flooded with gushing pink waves, the break had been forgotten. . The BLINKS Corps were ubiquitous on the polo grounds, dressed more than any other performer I saw this weekend. They erupted into “Blacccckpink” chants on the opener “Pink Venom,” which began with a corny melody over the strings of a traditional Korean instrument called geomungo.

The four members of BLACKPINK — Jennie Kim, Jisoo, Lisa, and Rosé — were larger than life, exuding infinite pop-star appeal and proving beyond a shadow of a doubt that they deserve top billing; They are the first K-pop group to headline Coachella. Unlike the Bad Bunny group, which was plagued by technical difficulties, BLACKPINK’s group was flawless. Every choreographed dance move landed effortlessly, and her backing band was also a highlight. The band barely appeared on video screens except for a glowing confession near the end of the set, but their presence gave the group the energy of a live rock show. Rodgers, who has also played with Childish Gambino and Mariah Carey, sounded almost like the fifth member of BLACKPINK, providing an inimitable backbone I could have listened to on his own.

After playing the hits “Kill This Love”, “How You Like That”, “Pretty Savage”, “Kick It” and “Whistle”, the show entered its second act with each of the four members performing a solo track.

It was hard to deny Lisa about “Money,” which evolved from a Missy Elliott-style club member into dark techno territory, but something about Jenny’s “You and Me” turned me into a Jensetter (the official term for Team Jenny). Jennie debuted in 2012, revealed by K-pop powerhouse YG Entertainment, simply as “Mystery Girl”, and in 2016 she was chosen as the first member of BLACKPINK. As a fan of boozy pop production and hip-hop drums, it was a standout for me, in part because of the obvious Neptunes influence, with Rodgers dancing to his set as Pharrell and Chad Hugo banging out a beat on an ASR-10 sampler.

Not to disparage the power of the full set, but for starters, the solo part of the set was a move of pure pop music marketing genius. Show off each singer’s personality, and let everyone on the polo field not already BLINK with a favorite member (or two).