British pop star Charli XCX is the new face of Skims, starring in the lingerie brand’s latest campaign. Shot by renowned photographer Petra Collins, the campaign sees Charli XCX pose in a series of dreamy portraits, set against a backdrop of lush greenery as rain falls around her. Charli showcases Skims’ new Cotton Rib and Cotton Fleece collections, including pieces like the Cotton Rib Split Bralette, Cotton Rib Boxer, Cotton Fleece Shrunken Waffle Lined Zip Up Hoodie and Cotton Rib Bikini.
-Skims
In a statement about the collaboration, Charli XCX expressed her excitement, saying, “Skims gives people confidence in themselves, which is the essence of Brat. I’m excited to work with a brand that understands that comfort and style don’t have to be at stake. Shooting with Petra for this campaign was a dream.”
Kim Kardashian, co-founder and chief commercial officer of Skims, also expressed her excitement about the partnership. “Having Charli XCX as the face of our new Skims campaign is so exciting,” Kardashian said. “She is a unique talent who has truly established herself as a huge star in the music industry and beyond.”
Charli XCX’s involvement with Skims comes on the heels of her successful summer, which was highlighted by the release of her widely acclaimed album “Brat” in June. The album’s influence has extended beyond music, with its imagery being embraced by the Democratic Party in its campaign efforts ahead of the 2024 elections.
The Skims Cotton collections, featured in the campaign, will be available for purchase on Skims.com starting Wednesday, August 21, at 12 p.m. ET.
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