Kanye West Willing to expand his Donda Sports brand – now indicating he wants to sell sports gear…not to mention the obvious business side he’s hoping to take a ride on.
His company, Mascotte Holdings, has just applied for a few new brands—including one that will greatly grow Donda’s Academy of Retail…and a couple more who seem to be suggesting he has another bird brand in mind—in this literally the case.
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According to the paperwork, seen by TMZ, Ye is aiming to secure the rights to Donda Sports…specifically for the purpose of slapping her on a lot of products that run a full line of sportswear and accessories that he wants to sell to potential customers.
Some of the items that could bear the Donda Sports name, if the request is approved, include… bags of all kinds, fanny packs, bags, wallets, umbrellas and blankets.
He’s also looking to acquire Donda Sports’ vintage clothing…Apply for T-shirts, jackets, hats, shoes and other apparel brands. In other words, if you could wear it…it looks like Kanye wants to sell it to you with his new signature font affixed to the top.
the background
There’s more… In addition to wanting to brand Donda Sports, Ye seems to have something else cooking in the background – something he calls “Donda Doves” (team name) and “Dove Sports”, which seems like an offshoot of his larger endeavours. “Donda”.
For “Dove Sports,” Kanye wants the exclusive right to use this mark for sports services such as courses, competitions, tournaments, camps, seminars, field trips, and even traditional educational frameworks…such as classes, workshops, and seminars.
In the meantime, “Donda Doves” appears to be more geared toward game-day gear—documents indicate he wants it on baseball bats, basketball, hockey balls, and more. He also wants to use this brand for things like stickers, mugs, sporting goods, and online retail stores.
Yi’s empire continues to grow.
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