Adidas finally gave the go-ahead to sell some tons of Kanye West-backed Yeezy, which buries the company under losses.
Now, speculation is mounting as to whether Donda The hitmaker will receive royalties from sticker sales.
Previously, the agreement signed between the sportswear giant and Ye was 15% on every shoe sold, according to sportskeeda.
Contrary to rumors, embattled CEO Bjorn Golden has been silent on the issue. But the company’s president previously said that royalties would be given to the rapper whenever the sneakers were sold.
Meanwhile, Golden said profits from the sale of the coveted brand will be donated to the charity.
However, fans are over the moon as they claim the polarizing rap star has brought the multi-billion dollar company to its knees.
Last October, the 45-year-old’s rampant anti-Semitism forced the company to cut ties with him.
Subsequently, the brand was overwhelmed by heavy losses; That’s $1.3 billion in unsold Yeezys minus $534 million in operating profit this year.
Not to mention, the head of the company also acknowledged West’s knack for defending relations with him despite the many reports of his “erratic attitude.”
“As difficult as he is, he is perhaps the most creative mind in our industry,” the CEO said at the company’s annual meeting of shareholders.
Many Grammy-winning fans were elated and expressed their opinions on social media after Adidas brought up its plan to sell Yeezys.
“You guys with the last laugh, wake up now,” one fan wrote.
Another situation, “Chicken played with Ye and lost.”
“They forgot,” a third recalled, referring to Adidas’ decision.
“Nobody buys these sneakers without Ye co-signing them,” one enthusiast claimed.
“Web maven. Infuriatingly humble beer geek. Bacon fanatic. Typical creator. Music expert.”
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