the Los Angeles Clippers They're heading to a new arena next season, and they'll be bringing with them a new logo, stadium and uniforms.
The team showed its capabilities new look on Monday, blending the franchise's past, present and future before it moves to its own arena, the Intuit Dome, later this year.
The redesign features Navy Blue, Ember Red and Pacific Blue colors with greater emphasis on the nautical roots of the Clippers' ship-derived name. The primary logo features a “C” surrounded by compass points and an oncoming ship with basketball overlays.
“We've been on a long journey, gathering feedback and ideas from across Clipper Nation,” Jillian Zucker, president of Clippers and Intuit Dome business operations, said in a statement. statement.
“We listened to as many voices as possible, then engaged specialists to arrive at a timeless design that blends the foundations of our past and our future. Our new brands are meaningful and powerful, embodying our roots and aspirations.”
The Clippers will roll out new navy Icon Edition, white Associated Edition and Statement Red uniforms beginning with the 2024-25 NBA season. The team kept the italic wordmark but chose a thinner, clearer font.
The team will adopt more nautical themes at its home stadium. The primary logo will appear on center field with Los Angeles' “N” actually facing north, team officials said ESPN's Zach Lowe. The geographic coordinates of the arena were also drawn on the hardwood.
After sharing Crypto.com Arena, formerly Staples Center, with Los Angeles Lakers Since opening in 1999, the Clippers will begin construction on their new $2 billion home in the fall for the start of the 2024-2025 NBA season. The Intuit Dome will host “The Wall,” a 51-row section of dedicated Clippers fans, and will welcome the NBA’s best players to the 2026 NBA All-Star Game.
A limited selection of products featuring the new look will be available online at www.ClippersHQ.com and at The Grove (10am-9pm PT) on February 26 and 27. After that, fans will have to wait until the summer. To get new Clippers equipment.
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