November 5, 2024

Brighton Journal

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McDonald’s, Wendy’s and Burger King compete to attract low-income customers

McDonald’s, Wendy’s and Burger King compete to attract low-income customers

The McDonald’s logo is seen at a McDonald’s restaurant in Burbank, California, on July 22, 2024.

Mario Tama | Getty Images

Subway began phasing out its five-foot sandwiches a decade ago. But these days, other fast-food chains have revived the $5, hoping to win over customers who have cut back on their spending.

As many restaurant companies prepare to report their second-quarter results, investors are expecting to hear that diners are visiting their restaurants less frequently and that sales have slowed, with a few exceptions like Chipotle. Hoping to boost their results for the upcoming quarter, chains like McDonald’s, Taco Bell, Burger King and Wendy’s have unveiled or revived $5 meal deals.