An Amazon executive wore a necklace in a company video that featured a pendant shaped like a map of Israel with the Palestinian flag superimposed over it — sparking outrage on social media, with users vowing to cancel their Prime subscriptions and demanding they cancel their subscriptions. The CEO will be fired.
Ruba Burno, who holds the title of vice president of specialists and partners for Amazon Web Services’ cloud computing division, is seen in an official company video promoting the company’s conference scheduled for later this fall in Las Vegas.
The map that hung from Borno’s necklace includes what is known today as Israel, as well as the West Bank and Gaza Strip, lands that the Palestinians have claimed as the basis for their independent state.
Amazon said it removed the video.
“The video was not intended to be a political statement, but we have removed the video and will repost a new video in the coming days,” an Amazon spokesperson told The Post.
Several pro-Israel X accounts took screenshots of the video and shared them with thousands of other users who accused Borno of seeking to destroy Israel by establishing a Palestinian state “from the river to the sea.”
“Despicable. This is unacceptable and calls for immediate termination,” one commenter Alex Wilnerbooks. Wilner tagged Jeff Bezos, the Amazon founder who resigned as CEO but remains the company’s largest shareholder.
Another X user, Expand Michael“Cancel my Prime Video subscription,” he wrote.
One commenter wrote: “Thank you for supporting the genocide of Israelis. “Very comfortable.”
Others also pointed out that an Israeli man working for an Amazon subsidiary in Israel, Alexander Sasha Trupanov, is being held by Hamas in the Gaza Strip.
Hamas terrorists held dozens of Israelis captive after they carried out a massacre that killed 1,200 people on October 7 last year.
Amazon was criticized for not announcing its demand that Hamas release Trupanov.
Burno made her posts on X private in response to the backlash.
Borno, 42 years old, A A Palestinian whose family lives in Kuwait Until Saddam Hussein’s Iraq invaded the country in 1990.
Before the 1990 Gulf War, Kuwait was home to a large Palestinian expatriate community numbering more than 350,000 people.
But the Palestinians were expelled from Kuwait after the late Yasser Arafat, who was at the time head of the Palestine Liberation Organization, supported Saddam’s invasion of the country.
Iraqi forces were expelled from Kuwait by the US-led coalition.
Since one of Borno’s sisters was born in the United States, she and her family were evacuated from Kuwait by the American embassy.
Borno holds a PhD and a Master of Science in electrical engineering from the University of Michigan.
According to her LinkedIn account, Burno has worked at Boston Consulting Group as well as Cisco and Experian.
She was hired by Amazon Web Services in November 2021.
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