United Airlines is launching personalized ads on seatback screens

United said its new platform, Kinective Media, already works with Danish Cruise Line, Macy’s, IHG Hotels & Resorts, TelevisaUnivision and JPMorgan Chase, which offer a range of co-branded credit cards with United.

The platform is the latest example of airlines trying to drum up new revenue lines and capitalize on lucrative loyalty programs. Delta Air Lines said in early 2023 that it would begin offering free Wi-Fi to customers if they are enrolled members of its SkyMiles frequent flyer program.

“Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers across the entire marketing funnel — from brand consideration to conversion — in a highly personalized and relevant way, and we’re already seeing amazing results.” Results,” Richard Nunn, CEO of United’s MileagePlus loyalty program, said in a press release.

United declined to provide expected sales from this initiative.

Customers can Withdraw The airline said the company sees targeted ads through a United web page, and says advertisers do not have access to customers’ personally identifiable information.

“There is a potential for 3.5 hours of attention per passenger, based on average flight time,” United said.

The airline is currently undergoing a massive upgrade to its narrow-body cabins, including an in-flight entertainment system with new screens and other features, although supply chain issues have delayed some aircraft refurbishments.