The first iPhone 16 Pro unboxing video has been posted on Weibo (via Majin Buu), Apple unveils new packaging design for its latest flagship smartphones.


With Apple keen to build on its reputation for environmental sustainability, there has been little detail about the unboxing experience of its latest iPhones, and that seems to be even more the case this year. Assuming the packaging isn’t region-specific, Apple appears to have ditched the small booklet that contains the SIM card and other basic instructions.

As with the iPad Pro and iPad Air models unveiled earlier this year, there’s no Apple labeling in the box. All you get is the iPhone 16 and a braided USB-C cable. That’s not too surprising — Apple previously announced that it aims to achieve plastic-free packaging by 2025.

The iPhone 16 Pro models will have a number of new features, including larger 6.3-inch and 6.9-inch displays with thinner bezels, longer battery life, a new camera control button for quick access to camera functions, a 48MP Ultra Wide camera, a faster A18 Pro chip, support for Wi-Fi 7, faster 5G, faster charging, and more.

Pre-orders for the iPhone 16 models began last weekend, and shipping estimates for the iPhone 16 Pro and Pro Max models on Apple’s online store in the US have since been pushed back to October for many configurations. Many of the less expensive iPhone 16 and iPhone 16 Plus models have been delayed from 7 days to 2-3 weeks after launch day delivery on Friday, September 20.

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Analysts say demand for iPhone 16 Pro was lower than expected

Apple analyst Ming-Chi Kuo said today that demand for the iPhone 16 Pro and iPhone 16 Pro Max has been “lower than expected” since the devices went up for pre-order in the United States and dozens of other countries on Friday. Kuo said his data is based on “supply chain scans” and shipping estimates listed on Apple’s online store. Kuo estimated that sales of all four iPhone 16 models have reached $1.2 billion.

Apple Intelligence features are expected to roll out in this order between iOS 18.1 and iOS 18.4.

iOS 18 will be released to the public on Monday, but the first Apple Intelligence features won’t be available until iOS 18.1 in October. Apple Intelligence features will continue to appear in iOS 18.2 and beyond, with the expected roadmap below according to Apple’s website and rumors. Apple Intelligence requires an iPhone 15 Pro or any iPhone 16 model, and will be available in the Apple Store.