For Apple, the EU is a Cash Pit – Politico

The company now sells services and takes a cut of the services provided by other developers who sell their apps on the App Store. Apple claims to guarantee the security and functionality of these apps; some developers call this fee an unfair “Apple tax” and want regulators and courts to curb it.

The EU is one of several bodies that has examined how Apple sets rules for app developers selling on its platform, but it has gone further in criminalizing some practices through the DMA.

Apple has lobbied hard but unsuccessfully against the DMA’s ban on sideloading, the practice of adding a new app store to a device to allow customers to install software not found on the App Store. It has argued that this would make iPhones less secure by making it easier for cybercriminals to insert their software onto phones.

under pressure

Still, the company has moved to comply with the new EU rules. It drafted a compliance plan earlier this year, and responded to criticism in March by explaining that its engineers were “essentially forced to rely on a blank slate” when setting new terms of employment.

Since then, continued criticism from developers that Apple may not have gone further has prompted the company to make several changes. Modifications According to its terms and conditions in recent months.

“They are definitely under pressure, otherwise they wouldn’t be making these changes,” said Francisco Jeronimo, vice president of devices in Europe, the Middle East and Africa at market research group IDC.