April 17, 2024

Brighton Journal

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High streaming prices are pushing Americans to their limits

High streaming prices are pushing Americans to their limits

Just pay for it Netflix or Holo It seems like it's not a big deal, but a New report from Deloitte He points out that most Americans pay for four streaming services. This is pushing Americans over the edge, resulting in the average household spending $61 a month on streaming. Half of the study participants said they would cancel their streaming subscription if… Prices are rising For another $5.

“This year’s digital media trends show that American households are spending more on streaming video subscriptions, but they may be reaching their limits,” Deloitte said in its report, which surveyed more than 3,500 Americans.

Americans are spending 27% more on live streaming than last year. Up from $48. That $13 increase might have something to do with it Netflix And the above Price hikes in 2023, or a slew of streaming services Take strict action against password sharing. Many consumers may also have upgraded their streaming service when their basic plan was injected with ads, As did Amazon Prime this year.

Americans are tired of the different ways streamers use to get more money, and the sheer number of services. Nearly 75% of Gen Z and Millennials want a way to bring all these operators together, according to the report, so they can search for content across all the services they pay for.

Is streaming still a good deal? The average American's streaming services package comes close to being priced Popular cable bundles. Xfinity, Spectrum, and Optimum offer over 100 exchange channels $50 And $85 Month. Live streaming was introduced as a less expensive solution to cable, but quickly became just as expensive.

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Another reason consumers are upset with streaming is that the algorithms for Netflix, Disney+, and Max haven't improved much. More than 50% of younger respondents know what to watch through social media, rather than streaming service recommendations. Social media algorithms are so good, in fact, that users under the age of 41 say they prefer social media videos over any other video content.

Deloitte's report confirms what many users are experiencing. Rising streaming prices, password crackdowns, and ad injections are turning a once-beloved product into “Cable 2.0.” Watchers are feeling jaded and tired of streaming services, but we'll see how far media companies are willing to go.