February 21, 2024

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If you want to view the Vision Pro at an Apple Store, be prepared to be there for a while

If you want to view the Vision Pro at an Apple Store, be prepared to be there for a while

We're getting closer and closer to the launch day of Apple's Vision Pro headset, which means if you're not yet convinced to order one, you'll soon be able to try it out in store. But don't expect the process to be quick and easy. In the This week's newsletter, BloombergCustomers hoping to get a demo will have to go through face scans and subsequent assembly of the custom Vision Pro, walk through the interface and all controls, and calibrate the device — all before a 25-minute demo and Vision Pro experience, says Mark Gurman of the company. .

The Vision Pro is designed to fit perfectly to the wearer's face, with multiple size options for the light seal, foam pad, and strap. Apple doesn't plan to risk trying to make global compatibility with in-store demos, according to Gorman. In addition to the facial scan, employees will have a device to scan customers' glasses to determine the appropriate prescription for Vision Pro lenses. Each store “will have hundreds of lenses available for demonstrations,” Gorman says, and employees will mark up the process, with one on the floor taking customer details and the other in the back handling suite.

Some stores will have at least a dozen Vision Pro headphones for people to try. During the actual demo, according to Gorman, users will be shown a series of regular, panoramic, and “spatial” photos, spatial videos, and immersive experiences including “a scene that makes users feel as if they are on a tightrope,” and a sneak peek at what will be This is the case when using the Vision Pro as a PC. Signups will begin at 8 a.m. local time on February 2.

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If you just want to purchase the Vision Pro, the process should be much simpler. You'll have to do facial scans — and then all the right pieces will be assembled for you there, Gorman says. There will also be several display-only units in each store, if you just want to take a look.