Match launches a new dating app for single parents

Stir’s parent company Match Group owns Tinder, Match, Hinge, OKCupid and other dating services.

“Every year we do surveys and interview singles, and every year, we find the same recurring theme: Single parents have a hard time dating,” Dinh Thi Puy, Vice President of New Segments at Match Group, told CNN Business. “They felt stigmatized in the dating world, like a detour to disclose that they had children. We also saw that single parents naturally gravitate toward other single parents because they didn’t have to explain their limitations as they were at the same life stage.”

Bowie added that the app was inspired in part by his sister, who has two children and didn’t feel comfortable signing up for the dating service after hearing about the specific challenges single parents face online. Match Group said it conducted its own study that found most single fathers “remained in the shadows” after the first date on mainstream apps.

“I saw these challenges of getting back into the dating world, and I wanted to build a supportive community that catered to single parents like her and made it easier for them to connect without fear of judgment,” he said. “[These] The members don’t have to guess if it will be a problem with revealing children, or that they might have to cancel an appointment because they couldn’t find a babysitter.”

The app, which launched on National Single Parent Day, is available for download via the Apple App Store and Google Play. The service is free to download and message others after the match. Premium membership costs $89.99 for three months and It includes “boost” (promoting your profile in a local area) and “super likes”, which is a way to show someone you really like them.

The new app is part of Match Group’s strategy to continue diversifying its portfolio of dating apps to attract more clients. Match Group also continues to roll out new features across its properties, including new features Background Check Tool on Tinder To help people highlight warning signs about potential dates. In November, the company also outlined its long-term vision for some of its brands, which included plans to launch Virtual dating experiences In the “Metaverse”.