May 19, 2024

Brighton Journal

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Prime Video users experience interruptions in streaming advertising

Prime Video users experience interruptions in streaming advertising

What you need to know

  • Amazon Ads will roll out three new interactive ads for Amazon Prime Video on TVs and other living room devices.
  • The company says this will enable users to seamlessly shop during the 15-30 second ad breaks between shows/movies.
  • These ads are said to appear even when the video is paused and display facts about the brand that will help users shop better.

Streaming on Prime Video is going to get a little busier as Amazon announced on Tuesday (May 7) that it will be adding three interactive and shoppable ad formats to its streaming platform on living room devices.

Prime Video will now receive an expanded range of interactive and shoppable ad formats, including remote-enabled capabilities for living room devices that are a step ahead of the usual QR code that appears in an ad, the company said.

Brands will now be able to run shoppable carousel ads to help viewers browse and shop different variations of products on Amazon during ad breaks in Prime Video shows and movies. Brands can also use interactive pause ads and brand trivia ads in Prime Video TV shows, movies, and live sports.