Sam Altman reminded everyone why OpenAI is leading the pack

• Sam Altman has once again stunned the AI ​​industry.
• On Thursday, OpenAI unveiled its new text-to-video conversion model, Sora.
• Sora's ability to produce high-resolution videos has shocked the Internet.

Sam Altman has amazed the AI ​​industry. once again.

This time, it's not because of A Shock expulsion from OpenAINor is it because of anything related to it ChatGPT. Instead, it's due to a brand new AI model called Sora.

Thursday is He introduced the world to Sorawhich takes its name from the Japanese word for “sky,” can create videos up to one minute long of text.

OpenAI says its goal is with Sora It is to teach AI how to “understand and simulate the moving physical world, with the goal of training models that help people solve problems that require real-world interaction.”

This is a bit of a boring way to describe what the model can actually do. It can create high-definition videos of everything from California during the 19th century gold rush to 3D animation similar to a Dreamworks production. All it asks of you is a simple text message.

It is worth noting that this is not the first time for this type of technology.

New York-based startup Runway, backed by Google and Nvidia, has an AI-based tool that creates video from text. Meta has something similar called Emo video. Last month, Google unveiled its version of text-to-video called Lumiere.

Is the hype around them comparable to Sora? not exactly.

This is partly because Altman's leadership is privately owned OpenAI It gives him the freedom to promote this technology – even though it is still being tested for any harm. (Note: Sora's release is limited to “Red Team members” who will risk-test him, as well as select visual artists and filmmakers.)

That's why his announcement of Sora on social media not only included a hyperlink to a blog explaining the new AI model; It involved direct interaction with the people who followed him.

At X, he received quick requests from users about videos they wanted to watch created by Sora.

“We'd love to show you what Sora can do, please reply with captions for the videos you'd like to see and we'll start creating some!” he wrote. The requests came pouring in.

Internet personality MrBeast asked him for a video of Monkey playing chess in the park. Another asked to see Golden retrievers broadcasting on the mountain. Nothing's CEO, Carl Pei, requested a video of Will Smith eating spaghetti. Lots of other people have done it too.

Nikunj Kothari, partner at Khosla Ventures, highlighted the impact of Altman's strategy by comparing it to the way Google has engaged A huge update to its AI model, Geminivia a blog post on the same day that Sora was released.

Google announces something amazing He said on X, by expanding Gemini's “context window” — the number of words an AI model can process around a target symbol — by up to 1 million. It's huge progress, but it's progress that Google doesn't offer like Altman.

“There's no playground, I can't try it myself. There are some impressive videos in the blog post, but they're not meant for me at all,” Kothari wrote on X, while highlighting that Altman was “demonstrating” Sora's abilities by Receive requests from others.

“This will largely overshadow Google's very impressive achievements. Google is lagging behind and needs to 'buy in' to capture mindshare again,” Kothari said.

However, the hype may not last for long.

The release of an AI model capable of producing impressive videos could pose new threats to the creative industry, which has already raised concerns about generative AI being able to take over their jobs. After the strikes that Hollywood witnessed last year.

Widespread adoption of this technology could also wreak havoc in the election this year if it is used by bad actors seeking to create false videos of the likes of Donald Trump or Joe Biden.

This will also likely lead to renewed demands for OpenAI to be transparent about the data it uses to train its models in the same way open source models are.

But for now, people are buying into Altman's hype.