April 17, 2024

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The top 7 best-selling phone models of 2023 are all iPhones

The top 7 best-selling phone models of 2023 are all iPhones


Counterpoint A new report on the best-selling phone models of 2023 has been published, and for the first time, the seven best-selling models of the year are all iPhones. The report tracks global sales of individual smartphone models, and while hundreds of new phones are launched annually, Counterpoint says the top 10 list represents a whopping 20 percent of the global market.

The top three are all iPhone 14 models, with the cheapest base model taking first place. 2023 saw the launch of the iPhone 15, but only in September 2023. The iPhone 15 models jumped to positions 5, 6 and 7 with just three months of sales. The iPhone 13 sits between the 14 and 15 models in fourth place, and is the cheapest modern-looking iPhone sold by Apple.

Counterpoint smartphone chart for 2023.
Zoom in / Counterpoint smartphone chart for 2023.


The actual cheapest iPhone, the iPhone SE, didn't make the list this year. The outdated design and small size (maybe?) don't resonate with consumers, and for now, Rumor mill It suggests that Apple won't make another SE. the 2022 edition This report included the SE, so eight of the top 10 devices were Apple phones, but a Samsung phone snuck into fourth place.

Speaking of Samsung, the bottom three phones on the list are all Samsung phones, but no one has probably heard of them before. Samsung has a lot of expensive flagships, like the $1,800 Galaxy Z Fold, but the phones it ships in bulk are all budget devices. Number 8 is the $200 Galaxy A14 5G. No. 9 is at the bottom of Samsung's phone lineup, which is the $100 Galaxy A04e, and then in 10th place is the Galaxy A14 4G (not 5G), which is priced at about $160. We try to follow the MSRP for these phone prices, but they all tend not to sell at the MSRP price. These cheap devices are often on sale or available as feature phones on a two-year prepaid plan at a deep discount.

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It is difficult for any Samsung phone to stand out in the market because Samsung launches so many devices. If we look at the GSM Arena database of phones released from 2021 to 2023, Apple has released 13 phonewhile Samsung has 89 different models.