As anticipation builds for Taylor Swift’s sold-out, Eras tour stop at Levi’s Stadium next week, Santa Clara police and officials at the 49ers’ home have issued a stern warning to tens of thousands of Swifties ready to descend on the venue, saying no backordering will be allowed during events and individuals without valid tickets will not be allowed to congregate in parking lots or surrounding streets.
The pop star’s Eras Tour stops have consistently drawn huge crowds, with fans gathering at venues hours before the doors open, including those without tickets. The crowds created major traffic problems.
“Tailgating is prohibited from use at Taylor Swift concerts and there will be no designated viewing area outside of Levi’s Stadium,” officials said in a statement. Fans without event tickets will not be allowed to gather in parking spaces or on the streets.
Stadium officials appeared to reverse course Friday afternoon after initially banning fans from making and exchanging friendship bracelets at concerts. After initially tweeting that “bracelets are not allowed in the stadium,” stadium officials tweeted on Friday that “Friendship bracelets will be allowed at Taylor Swift | Eras Tour concerts at Levi’s Stadium. We’ll be glad to see you a week from today.”
This practice, likely inspired by the lyrics to her song “You’re on Your Own Kid” from her latest album, “Midnights”, has become an integral part of the concert experience.
As for the ban on reverse gear, the Santa Clara Police Department said it will take an “educational approach” to its enforcement of the policy.
Earlier this week, the Santa Clara City Council moved to honor the singer by naming Swift an honorary mayor during her time in the Bay Area. Santa Clara also plans to temporarily rename the city, home of Levi’s Stadium, “Swifty Clara”.
Mayor Lisa Gilmore’s proclamation aims to “celebrate the positive local impact on the Santa Clara community, as well as the regional impact of Taylor Swift’s music, tours, and exceptional fan base.”
But the pop icon’s temporary title isn’t likely to give her the power to unblock backdoors.
Swift’s performances at Levi’s Stadium will be her third stop at the 49ers’ home ground. She previously performed in the 68,500-seat arena in 2018 for her Reputation stadium tour, and in 2015 for the 1989 World Tour.
Writer Zara Ershad contributed to this report.
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