The analyst says the iPhone 15 Pro Max is the best-selling model

We are only a few weeks away from the official announcement of the iPhone 15 lineup, as it is rumored that Apple will hold a special press event in September. According to rumors, the iPhone 15 Pro Max will be the only model to feature a periscope lens for improved optical zoom. This will make the more expensive iPhone model the best-selling model, says analyst Ming-Chi Kuo.

iPhone 15 Pro Max is the most popular model

in New reportThe analyst claims that the iPhone 15 Pro Max will account for 35% to 40% of shipments in the iPhone 15 series, which means that Apple is clearly focusing on the more expensive model this year. Estimated shipments of the iPhone 15 Pro Max by the end of the year also grew by about 10% compared to the estimated shipments of the iPhone 15 Pro Max by the end of the year. iPhone 14 Pro Max in the same period.

“This means that Apple is optimistic about the selling point of the periscope, which is only available in the iPhone 15 Pro Max,” Kuo said in the report.

This year’s Pro Max will be the only model to feature the new periscope lens, which will significantly increase the camera’s optical zoom range. This feature has long been requested by some iPhone users, especially professional photographers, since other smartphones such as Samsung Galaxy S23 Ultra You already have this technology.

It’s unclear why exactly Apple decided to keep the periscope lens exclusive to the more expensive model this year, which is also rumored to get a price increase of up to $200. The analyst points out that the periscope lens unit price is four times more expensive than most ordinary lenses, so this may be one of the reasons.

However, Kuo also confirmed rumors that the periscope lens will be coming to the smaller iPhone 16 Pro model next year.

More on iPhone 15

Some previous reports indicated that mass production of the iPhone 15 Pro Max may face delays due to display issues. However, it appears that Apple has come to terms with the situation and will begin bulk shipping of all new iPhones this week. The company is expected to ship about 80 million iPhone 15 units by the end of the year and 250 million units through 2024.

The entire iPhone 15 lineup is rumored to feature a new design with slightly rounded edges, a USB-C port, and Dynamic Island for each model. The 15 Pro models will get a new display with thinner bezels, the faster A17 chip, and the periscope lens on the Pro Max model.

Apple is expected to announce the date of the special September event anytime now.

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