Tom Hanks and Gayle King, co-hosts of “CBS Mornings,” separately warned their social media followers that videos using artificial intelligence likenesses of them were being used in fraudulent ads.
“People keep sending me this video and asking me about this product and I have nothing to do with this company,” Ms. King said he wrote on Instagram on MondayShe attached a video clip that she said was doctored from a legitimate post promoting her radio show on August 31.
The manipulated footage, which she shared with the words ‘fake video’ stamped on it, showed Ms King saying her direct messages were ‘overflowing’ and that people should ‘follow the link’ to find out more about her weight loss ‘secret’. “
“I have never heard of or used this product before!” I wrote. “Please don’t be fooled by these AI videos.”
It was not immediately clear what weight loss product the ad was promoting or the company behind it.
Mr. Hanks issued a similar warning on Saturday, saying that advertising a dental treatment plan using his image without his consent was fraudulent and based on an artificial intelligence version of himself.
“Be careful!!” he wrote on Instagram via a screenshot From the ad shown, “There’s a video promoting some dental plans using my AI version. I have nothing to do with it.”
It was not clear which company used Mr. Hanks’ image or what products it was promoting. Mr. Hanks did not mention the company or mention it by name. There was no evidence of the video anywhere on social media.
Representatives for Mr. Hanks declined to respond Monday to questions about the ad, including whether he intends to take legal action or whether he has requested the ad be removed from social media.
In an email, a spokesperson for Meta, Instagram’s parent company, did not comment directly on the ads, but said it was “against our policies to run ads that use public figures in a deceptive way to try to scam people out of their money.” “.
“We have dedicated significant resources to addressing these types of ads and have significantly improved our app, including suspending and deleting accounts, pages and ads that violate our policies,” the spokesperson said.
Krista Robinson, a CBS News spokeswoman, said in an email that King became aware of the video showing her likeness when her friends brought it to her attention. “Representatives on her behalf requested that the fake video be removed several times,” Ms Robinson said.
Entertainment lawyers have come up with language that addresses union concerns about artificial intelligence and outdated scripts owned by studios. Likewise, SAG-AFTRA, the union representing Hollywood actors that has been on strike since July 14, is also concerned about artificial intelligence, fearing that the technology could be used to create digital exact copies of actors without compensation or consent.
Mr. Hanks spoke about the use of artificial intelligence at length earlier this year, just days before the Hollywood writers’ strike began. Ali said,Adam Buxton PodcastHe used a similar technique for the first time in the movie “Polar Express,” which was released in 2004.
“We saw this coming,” he said. “We saw that there would be this ability to take the zeros and ones inside a computer and turn them into a face and a personality. Now that number has only multiplied a billion times since then, and we see it everywhere.”
Mr. Hanks said unions, agencies and law firms were all discussing the legal ramifications related to an actor claiming his face and voice as intellectual property.
He thought he could offer a series of films starring himself at the age of 32. “Anyone can now recreate themselves at any age through artificial intelligence or deepfake technology,” he said.
“I might get hit by a bus tomorrow and that’s all, but the shows can go on,” he said. “And outside of understanding that it was done with AI or a deepfake, there’s nothing to tell you that it’s not just me. And it’s going to have a certain degree of lifelike quality. That’s certainly an artistic challenge, but it’s also a legal challenge.”
As AI in various forms begins to take hold, and as companies begin to experiment with it, there are concerns about how confidential data will be handled, the accuracy of answers generated by AI, and how criminals can harness the technology.
Right now, there are more questions than answers. Policy experts and lawmakers indicated this summer that the United States was at the beginning of what would likely be a long and difficult road toward creating rules governing artificial intelligence.
Christine Hauser Contributed to reports.