High demand causes the iPhone 15 Pro Max to sell out immediately

Within minutes of Apple taking pre-orders for the iPhone 15 range, the iPhone 15 Pro Max sold out and delivery dates were pushed back to October.

Apple’s pre-orders started late — two minutes or so in the US and up to about six minutes internationally — but very briefly, all iPhones were listed as being delivered on September 22. This is the date that Apple announced this, but it is not a date that has remained true for a very long time.

Moments later, the iPhone 15 Pro Max delivery date dropped to “7-10 days,” which could mean September 22 but certainly doesn’t.

Then half an hour before pre-orders opened, the iPhone 15 Pro Max jumped in to be available in “2-3 weeks.”

At the time of writing, both the iPhone 15 and iPhone 15 Plus are still available for delivery next Friday. The iPhone 15 Pro briefly and strangely changed to say “5-7 days,” but now displays “7-10 days.”

These are the base configuration dates for each iPhone 15 model, and the first color option Apple has listed. However, all colors and all configurations of the iPhone 15 Pro Max — including the 1TB version — are now backordered.

Apple never releases sales or production numbers, so it’s not possible to know if the iPhone 15 Pro Max sells faster than expected.

However, it is possible to know that if users still want to get one before October, they should try going to an Apple retail store on Friday, September 22, 2023.