Apple’s upcoming iPhone 15 event on September 12 will adopt the same format as last year’s iPhone event, which includes an in-person component with members of the media invited to Apple Park, a pre-recorded video presentation, and a hands-on time with the new Apple. products after that, according to bloombergMark Gorman.


In post-pandemic 2023, some might have hoped that Apple would give a traditional presentation live on stage in front of an audience to unveil its flagship iPhone‌ this year, but it was already clear at WWDC in June that this is now Apple’s favourite. event format from now on.

WWDC 2023 was held online with an in-person component, and like the previous WWDC, randomly selected developers and students were invited to Apple Park for a day to watch pre-recorded keynote video, meet some of the teams at Apple, and attend event activities.

Recording its presentations in advance allows Apple to keep tight administrative control over the announcements and avoid any embarrassing mishaps, while applying digital production effects and smooth transitions as they move between product unveilings.

Apple is expected to introduce four new iPhone models‌, including iPhone 15, iPhone 15‌ Plus, iPhone 15 Pro, and ‌iPhone 15 Pro‌ Max. The event should also see the debut of the new Apple Watch Series 9 and Apple Watch Ultra, final details and release dates for iOS 17 and related OS updates, and possibly other announcements.

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