November 30, 2023

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TikTok is testing Google results on its search pages

TikTok is testing Google results on its search pages

TikTok search results pages could soon contain a link to Google results.

feature observer By app researcher Raduncescu displays a TikTok search results page including a link to search Google for the same query (via From the inside). In another screenshot Shared by Oncescuthe TikTok pop-up says: “TikTok does not endorse and is not responsible for Google search results.”

Google declined to comment. TikTok did not immediately respond the edgeComment requested but has been confirmed From the inside They are testing the feature in some markets.

The addition of Google results linked to TikTok is the latest and most notable example of a search-leaning short video app. Earlier this month, we noticed that TikTok was quietly adding Wikipedia snippets that linked directly to the site. Snippets don’t appear for every search, but they seem to appear for some sites, companies, and individuals. TikTok spokesperson Zachary Keizer said: the edge That feature has been around for a few months.

The background to the partnership between Google and TikTok is the potential antitrust case against Google that is currently underway. The US Department of Justice alleges that Google illegally maintained its dominance of search through expensive deals with companies like Apple that keep Google the default search engine on products.

Meanwhile, TikTok may come under increased scrutiny by regulators after the European Commission included the company on its list of “gatekeepers” who must adhere to new rules under the Digital Markets Act (DMA). The DMA is an attempt to curb anti-competitive practices at big tech companies, and listed companies will be required to adhere to certain rules based on how they are regulated. For example, messaging apps should be interoperable with other platforms, and users should be able to install third-party apps and app stores.

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