Warner Bros. Discovery Distribution Plan westworld Other major shows have been realized via FAST channels.
Deals concluded with Rocco And Toby to launch branded channels this year, bringing more than 2,000 hours of programming in total to each service.
Deadline reported the potential sale of WBD westworld And other FAST channel providers headlines in December, when that was pulled from HBO Max. This came amid a financial review of HBO’s portfolio. Other offers, incl NeversAnd raised by wolves And fboy Island It was pulled at the same time, as WBD CEO David Zaslav looked at new ways to monetize his catalog. Toby pointed out Nevers included in their agreement.
after deals, westworldAnd BSCAnd Cakes leaderAnd We say yes to the dress And F Boy Island They will all join Roku in the spring with Warner Bros.-branded channels, while Fox Corp.-owned Tubi will launch 14 WB-branded channels and 225 titles on its platform. WestworldAnd raised by wolves And F Boy Island Including.
Besides the Roku channels, there will be hundreds of TV series and movies from the likes of HBO, HBO Max, Discovery Channel, HGTV, Food Network, TLC, and Warner Bros. Pictures and Warner Bros. Pictures. Television.
Tubi deal includes 11 FAST channels focusing on genres including Lifestyle, Home, Classic Movies, Education, Mystery, Weddings and many more channels. New addresses unregistered linear channel New addresses and AVOD services will Cakes leaderAnd Cat me from hellAnd Amish break And Caribbean life.
Both agreements are for the same groups of content and are described by the sources as “cross-exclusive”.
WBD and Roku called their deal “groundbreaking”. However, while Roku and Tubi are among the biggest players in FAST, the world of free streaming is vast and so agreements can somewhat limit the distribution of shows.
Rob Holmes, Roku’s vice president of programming, who will be leaving the company after David Eilenberg Upgrade functional To the Head of Content, he said: “As FAST continues to grow in popularity among cord-cutters, we are seeing content operators increasingly shift their focus towards capturing this audience, by bringing some of their best stuff to FAST. The rapid expansion of premium content on FAST is a win for both The viewer and content owner, as well as advertisers looking to reach these audiences with recognizable programming.”
“The WB-branded FAST channels and on-demand shows will speak to each of Tubi’s distinct audience communities,” said Adam Lewinson, Tubi’s chief content officer.
David Dekker, president of content sales for Warner Bros. Discovery’s, Roku’s and Tubi’s “Innovative platforms give us new ways to bring valuable content to fans across the country.”
Roku has built its FAST offering over the past year, adding shows from the likes of AMC Networks and NBCUniversal. It offers 80,000 free movies and shows, and has 70 million global accounts. Tubi has a library of over 48,000 movies and TV shows in total.
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